In any industry, the ability to communicate with your clients, patients, or customers is critical to your success, and allowing language barriers to get in the way can be costly. The world continues to become more globalized every day. Employing the technological solutions and expertise of a language service provider will give you the necessary tools for offering clear communication with your limited English proficient (LEP) patients, clients, or customers, while also ensuring you’re in compliance with state and federal laws. Expanding your reach outside of one language group can be the difference between making it or getting left behind – not only for yourself, but for 67.8 million people that speak a language other than English at home. Providing language access via a language service provider is the best way to support equal access for limited English-proficient communities at your school, business, hospital, or practice.
Here are Six Reasons to Partner with a Language Service Provider Today:
1. Access to Underserved Markets
If your organization is looking to expand, it’s important to note that most consumers/patients prefer communicating in their language. Whether you’re looking to increase your reach globally, within the United States, or in your community, incorporating a language access plan into your services is a great way to avoid alienating a substantial portion of the population, while breaking into an often overlooked yet growing market. Language and cultural competency are fundamental to the inclusion of diverse people, and taking shortcuts when it comes to communication and outreach can have consequences.
Businesses looking to target new markets with products or services geared towards a specific community or language group may benefit from expert cultural consultation. Even companies with the best intentions risk costly setbacks due to missteps in cultural competency – there have been several instances where large companies have had to pull or discontinue products due to cultural inaccuracies.
At Language Service Associates (LSA) our interpreters and translation teams are language and cultural experts that can help you avoid errors and ensure that your efforts to reach a wider audience are successful.
2. Complying with State and Federal Laws
Depending on your industry, you may be required by language access laws to provide interpreters for your limited English proficient (LEP) clients/patients. These laws include Section 1557 of the Affordable Care Act (ACA), the Americans with Disabilities Act (ADA), Executive Order 13166, and Title VI of the Civil Rights Act of 1964.
Primarily, businesses and organizations that receive federal funding typically need to abide by these laws – schools, healthcare facilities, government offices, etc. But states may have their own laws that can also apply to several other sectors. Partnering with a trusted language provider offers you consultative experts that complement your internal teams with expertise in language services. This assures you receive the appropriate solutions necessary for complying with mandatory state and federal laws, that fit seamlessly into your routine and budget. LSA offers guidance and support to ensure that you fully adhere to mandatory regulations, and have the tools necessary to support your LEP population.
3. Improving Customer or Patient Services
Communication is key in business transactions or providing care for patients or customers that require native language support. The easier it is to communicate, the better the experience will be for everyone – this is especially true in the healthcare sector where jargon and complex terminology can be difficult to understand in any language. Miscommunication can lead to mistrust, loss of clients, misunderstood diagnosis or treatment, and numerous issues that can negatively impact your business or practice. A language provider offers interpreters trained and/or certified in different sectors that keenly understand industry terminology and standards. These interpreters help bridge a gap between staff/employees and their LEP clients/patients that often gets in the way of providing first-rate service or care. LSA’s interpreters are selected only after enduring a rigorous qualification process with only one in 40 meeting our standards. These interpreters are well-versed and highly experienced in their specialized sector and can be the difference you need.
4. Building Brand Trust
In various cultures and languages, messages can be interpreted in many ways. While in English, your business may be sending a clear message to your customers, that same message may have an entirely different meaning in Arabic or Spanish. Partnering with a trusted language service provider will give you the tools to communicate clearly with LEP populations, breaking down language and cultural barriers. This will protect your brand’s reputation and build trust among consumers who seek out organizations that make an effort to communicate with them. Building consumer trust begins with clear communication in a variety of languages. Language Services Associates has a team of highly experienced translators and interpreters with expertise in the business sector to facilitate clear, culturally appropriate communication between your company and diverse clientele.
5. Saving Money
In most industries, encountering people who speak another language is fairly common. How an organization addresses their diverse clientele can be the difference between not only offering the right products or care, but also how much money is lost or spent. A bilingual employee may help with a customer or two, but remember that a bilingual employee doesn’t have the same range of knowledge and experience that a qualified interpreter brings to the table. Asking a bilingual employee to serve as an interpreter also puts pressure on them while taking time away from their actual job. A professional interpreter’s experience goes beyond just understanding language – they know cultural nuances, body language, and can convey meaning faster than your average person (especially when a word doesn’t have an equivalent in another language). Legally, using an employee in place of an interpreter can have consequences. In medical settings, if an untrained bilingual employee was to misinterpret a word or meaning, this could result in errors of diagnoses, treatment, and aftercare. This might lead to patients being readmitted, or a lawsuit if serious consequences were to transpire for the patient.
You can hire a freelance interpreter, which may seem like a cost-effective solution in the short-term, but they tend to set their own schedules and charge a high price – and since they set their own itinerary, the wait to bring them into your facility can be costing you money in the interim. Language providers carefully vet their interpreters and offer industry-specialized agents that have undergone rigorous training and monitoring. A language provider offers access to over-the-phone interpreters (OPIs) on demand in hundreds of languages ready to take your call. Or, if it’s more appropriate, video and in-person solutions are available as well. LSA improves the client experience and agent metrics when a client interaction requires an interpreter.
6. Access to Hundreds of Languages with Sector-Specific Expertise
Through various customizable solutions, language service providers offer a direct line to hundreds of languages and dialects. Interpreters specialize in individual fields (medical, finance & banking, contact centers, legal, etc.) with a clear understanding of the terminology used, and access to tools and study guides to keep their skills sharp and up to date. From American Sign Language to Spanish to rare dialects, language providers have the tools to prevent communication oversights that can harm your business. LSA’s interpreters have access to reference material and study guides for continuous training. They’re monitored and tested to maintain the highest quality standards.
Learn more about LSA’s customizable solutions today!
Contact our team at 800.305.9673 X55305 or fill out our contact form in seconds.
